Breaking News: Ole Miss QB Jaxson Dart Signs $47 Million Endorsement Deal with Powerade, Donates $60 Million to Rebels Football Program and $10.8 Million to NIL Initiatives

 

 

 

Breaking News: Ole Miss QB Jaxson Dart Signs $47 Million Endorsement Deal with Powerade, Donates $60 Million to Rebels Football Program and $10.8 Million to NIL Initiatives

 

1. Oxford, MS – In a groundbreaking development that’s sending shockwaves across college football and the broader sports world, Ole Miss Rebels quarterback Jaxson Dart has signed a historic $47 million
   

   endorsement deal with Powerade. In an even more astonishing move, Dart is donating a combined $70.8 million—$60 million to the Ole Miss football program and $10.8 million to student-athlete NIL (Name, Image, Likeness) initiatives.

 

The endorsement deal marks one of the largest ever for a collegiate athlete and signals a new era in the NIL landscape, where college stars are beginning to rival professional athletes in sponsorship power and philanthropic impact.

 

The 22-year-old Dart, entering his final season with the Rebels, has become one of college football’s most recognizable faces. Known for his strong arm, leadership, and charisma on and off the field, Dart has been a central figure in elevating Ole Miss into national playoff conversations.

 

In a joint press conference held Monday morning, representatives from Powerade and Dart’s agency revealed the terms of the agreement, highlighting the brand’s long-term commitment to college athletics and student-athlete development.

 

“Jaxson Dart is the embodiment of perseverance, performance, and passion,” said Dana Whitaker, VP of Marketing at Powerade. “We’re proud to partner with him not only as an elite athlete, but as a leader determined to uplift the game and those around him.”

 

Dart’s donation to Ole Miss—an unprecedented act by an active player—will go toward facility upgrades, coaching support, and expanded recruitment efforts. His $10.8 million NIL donation will help fund scholarships, branding resources, and legal support for fellow student-athletes navigating the complexities of modern endorsements.

 

In a statement, Dart said: “I’ve been blessed with opportunities most athletes only dream of. I want to give back to the program and university that believed in me, and I want to pave the way for future athletes to thrive—on and off the field. This is about building a legacy, not just for myself, but for Ole Miss and college football as a whole.”

 

Rebels head coach Lane Kiffin praised Dart’s actions, calling the donation “a transformative moment in our program’s history.”

 

“This is more than generous—it’s visionary,” Kiffin said. “Jaxson is not just leading us in the huddle; he’s leading a movement. This level of support helps us compete at the highest level and sets a new standard for what’s possible in college athletics.”

 

NCAA officials have not yet commented on the deal, but legal analysts suggest Dart’s donations and endorsement fall within current NIL guidelines.

 

As Dart gears up for what many predict will be a Heisman-caliber season, the college football world will be watching not only his performance on the field—but the ripple effects of his bold, history-making decisions off of it.

 

 

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