Death News: Justin Longmuir Steps Down as General Manager of Fremantle Football Following Criticism Over Luke Jackson Trade

Justin Longmuir Steps Down as General Manager of Fremantle Football Following Criticism Over Luke Jackson Trade

In a surprising turn of events, Justin Longmuir has stepped down from his role as General Manager of Football at the Fremantle Football Club, following mounting criticism over the club’s handling of the high-profile trade involving Luke Jackson. The decision, confirmed by the club on Tuesday, marks the end of Longmuir’s extended tenure with the Dockers, where he also served as head coach before transitioning into a senior football operations role in late 2024.

The tipping point came after weeks of media scrutiny and internal unrest regarding the 2022 trade that brought Luke Jackson to Fremantle from Melbourne in a multi-pick deal. While Jackson’s talent and potential were never in question, his performances have been inconsistent, and the Dockers’ investment in him—including multiple first-round draft picks—has increasingly been viewed as overly ambitious, especially as the club struggles to climb the AFL ladder in the 2025 season.

Sources close to the club indicate that Longmuir faced increasing pressure from both the board and stakeholders, many of whom believed the Jackson deal compromised the club’s long-term list management strategy. Critics pointed to the lack of key forward development and midfield depth, which have both become glaring weaknesses for Fremantle this season.

In a brief statement released by the club, Longmuir acknowledged the criticism and accepted responsibility for the strategic decisions made during his time in football operations. “I have always acted in what I believed were the best interests of the Fremantle Football Club,” Longmuir said. “However, in light of recent feedback and ongoing challenges, I believe it’s the right time to step aside and allow fresh leadership to guide the next phase of our football program.”

Club President Dale Alcock thanked Longmuir for his service, praising his commitment and acknowledging the tough environment in which he operated. “Justin has given everything to this club across multiple roles. While some decisions have come under the microscope, we respect his integrity and the difficult calls he had to make in shaping our list.”

The club has announced that an interim panel will manage football operations while a search is conducted for a permanent replacement. Among the names being considered are former AFL executives and internal candidates with experience in talent development and recruitment.

As for Luke Jackson, the young ruck-forward has continued to express his commitment to Fremantle, telling reporters he remains focused on improving his form and contributing to the team. However, the trade saga has inevitably placed added pressure on him to deliver consistent, high-impact performances.

Longmuir’s departure closes a significant chapter in Fremantle’s modern era—a period marked by bold decisions, some near-successes, and a continuing quest for sustained competitiveness. As the Dockers regroup, the legacy of the Jackson trade will likely serve as both a cautionary tale and a reminder of the high-stakes nature of AFL list management.