June 25, 2025 – Following a historic season culminating in their first NBA Championship since relocating to Oklahoma City, the Oklahoma City Thunder are not only basking in their hard-earned victory, but also embracing a forward-thinking approach. In collaboration with the team’s triumphant milestone, global sports lifestyle brand New Era is commemorating the Thunder’s championship win with an exclusive merchandise release and a strategic partnership announcement surrounding the team’s evolving roster.
After defeating the Boston Celtics in a dramatic seven-game NBA Finals series, the Thunder have solidified their return as a powerhouse franchise, fueled by the leadership of Shai Gilgeous-Alexander, the dynamic play of Chet Holmgren, and the depth of a well-developed young core. To celebrate this momentous achievement, New Era, the official headwear provider of the NBA, has unveiled a limited-edition collection honoring the Thunder’s title run. The collection includes premium caps, jackets, and commemorative patches, featuring gold embroidery, team insignia, and Finals-themed accents that capture the spirit of Oklahoma City’s basketball legacy.
In a statement released by New Era CEO Christopher Koch, he congratulated the Thunder organization:
“This championship represents not just a season of excellence, but years of patient building and community strength. New Era is proud to stand with Oklahoma City as they enter a new era of dominance.”
As the celebration continues, the franchise is already looking ahead. Just days after the championship parade, Thunder General Manager Sam Presti announced a new roster addition aimed at strengthening the team’s long-term competitiveness. The Thunder have signed standout international forward Luka Petrović, a 6’9” defensive specialist from Serbia, who impressed scouts during the FIBA World Cup and was a key player in Partizan Belgrade’s EuroLeague Final Four appearance.
Petrović, just 22, is seen as a perfect fit for the Thunder’s culture—versatile, defensive-minded, and unselfish. His signing marks another move in what has become Presti’s hallmark approach: investing in high-upside talent with a focus on development and long-term cohesion.
“We’re excited to welcome Luka to Oklahoma City,” said Presti in a press conference on Tuesday. “He brings a level of physicality and basketball IQ that fits seamlessly with our identity. He’s a great teammate, and we believe he’ll continue to grow alongside our core group.”
Petrović will join the team during Summer League play in Las Vegas this July, giving fans their first glimpse of the franchise’s next chapter. His signing complements an already-deep roster, including rising stars like Jalen Williams, Josh Giddey, and Cason Wallace.
New Era’s championship collection will be available nationwide starting this weekend, with exclusive items sold at the Thunder Shop in Paycom Center and online. Proceeds from a select line will benefit Oklahoma City-based youth basketball initiatives, a nod to the Thunder’s continued investment in community growth.
As the confetti settles and the city celebrates its champions, both the Thunder organization and New Era are making it clear: the 2025 championship is not the end, but the beginning of a bold new era in Oklahoma City basketball.
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