The Breakfast: “𝙒𝙚 𝙉𝙚𝙚𝙙 𝙔𝙤𝙪 𝙉𝙤𝙬 𝙈𝙤𝙧𝙚 𝙏𝙝𝙖𝙣 𝙀𝙫𝙚𝙧” – 𝙀𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙇𝙤𝙮𝙖𝙡𝙞𝙨𝙩 𝙁𝙡𝙚𝙩𝙘𝙝𝙚𝙧 𝙈𝙖𝙠𝙚𝙨 𝙃𝙚𝙖𝙧𝙩𝙛𝙚𝙡𝙩 𝙋𝙡𝙚𝙖 𝙩𝙤 𝙋𝙪𝙧𝙙𝙪𝙚 𝘽𝙤𝙞𝙡𝙚𝙧𝙢𝙖𝙠𝙚𝙧𝙨 𝙁𝙖𝙣𝙨 𝘼𝙝𝙚𝙖𝙙 𝙤𝙛 𝘾𝙧𝙪𝙘𝙞𝙖𝙡…

• The Breakfast: “𝙒𝙚 𝙉𝙚𝙚𝙙 𝙔𝙤𝙪 𝙉𝙤𝙬 𝙈𝙤𝙧𝙚 𝙏𝙝𝙖𝙣 𝙀𝙫𝙚𝙧” – 𝙀𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 𝙇𝙤𝙮𝙖𝙡𝙞𝙨𝙩 𝙁𝙡𝙚𝙩𝙘𝙝𝙚𝙧 𝙈𝙖𝙠𝙚𝙨 𝙃𝙚𝙖𝙧𝙩𝙛𝙚𝙡𝙩 𝙋𝙡𝙚𝙖 𝙩𝙤 𝙋𝙪𝙧𝙙𝙪𝙚 𝘽𝙤𝙞𝙡𝙚𝙧𝙢𝙖𝙠𝙚𝙧𝙨 𝙁𝙖𝙣𝙨 𝘼𝙝𝙚𝙖𝙙 𝙤𝙛 𝘾𝙧𝙪𝙘𝙞𝙖𝙡…

In an emotionally charged segment of The Breakfast, longtime Purdue fan and local sports icon Fletcher “Fletch” Harmon took to the mic with a powerful and heartfelt message that resonated far beyond the studio walls. With eyes misty and voice trembling just enough to betray his deep investment, Fletcher issued a passionate call to the Boilermaker faithful: “We need you now more than ever.”

Fletcher, often known for his wit and lighthearted takes on campus sports, set a very different tone today. The upcoming matchup — a do-or-die game with postseason implications — has left the Purdue community both anxious and hopeful. The stakes are higher than they’ve been in years, and for Fletcher, it’s not just another game. It’s the game.

“This team, this moment, this opportunity—it doesn’t come around often,” Fletcher said. “And it means more than a win. It’s about pride, legacy, and believing when it’s hardest to believe.”

Fletcher’s plea was aimed not just at the players, but at the student section, the alumni, and fans across the country. He reminded listeners of past eras of greatness, of “the magic of Mackey Arena,” and of the times Purdue fans “turned noise into momentum, and doubt into destiny.”

Social media lit up as clips from the segment circulated, showing Fletcher, hand over heart, urging Boilermakers fans to “show up, scream loud, wear gold, and lift this team like never before.”

The speech quickly went viral, with hashtags like #BoilerUpNow, #ForFletch, and #WeNeedYouNow trending on X (formerly Twitter). Several former Purdue stars reposted the clip with their own messages of support, adding to the groundswell of emotion building around Saturday’s crucial showdown.

Fletcher’s love for Purdue is no secret. A third-generation alum, his family has attended nearly every home game since the 1980s. But today, his voice carried the weight of more than just fandom — it carried a call to arms. A reminder of what it means to be part of something bigger.

“The heart of Purdue beats in all of us,” he said, wrapping up his address. “Don’t leave it silent. Not this time.”

With the game approaching, one thing is certain: win or lose, the Boilermakers won’t walk onto that court alone. Not with Fletcher Harmon in their corner. Not with a fanbase that’s been stirred to its very soul.

Read More: Fletcher’s Full Message + How You Can Join the Movement 👇