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In a stunning development thatβs sending shockwaves through the college basketball world, reports have surfaced that **Pacific International College (PIC)** head coach **Jason Ryles** has officially begun negotiations for a **three-year contract extension valued at an unprecedented $35 million**. If finalized, this deal would make Ryles one of the **highest-paid coaches in collegiate basketball history**, surpassing even some Power Five conference figures and marking a turning point for mid-major athletic programs across the nation.
According to multiple insider sources, the negotiations began earlier this week following PICβs remarkable performance last season, in which the team reached the **National Collegiate Invitational Final Four** for the first time in school history. Ryles, 42, has become a symbol of modern coaching excellenceβblending analytics, player development, and a culture-first approach that has transformed a previously overlooked program into a powerhouse.
Athletic Director **Marlon Gates** confirmed in a press briefing that βtalks are ongoing and positive,β emphasizing that the college is committed to retaining Ryles as the cornerstone of its long-term vision. βCoach Ryles has elevated this program to heights we could only dream of a few years ago,β Gates said. βWe believe his leadership is the key to sustaining this success.β
Ryles, known for his composed demeanor and cerebral coaching style, took over the PIC Tigers in 2019 amid low expectations. Under his guidance, the team not only achieved back-to-back winning seasons but also secured a top-15 national ranking for the first time in program history. His recruiting strategies have been equally revolutionary, focusing on under-the-radar international players and student-athletes from overlooked high school programs.
If finalized, the $35 million deal would include **performance bonuses, brand partnership incentives, and program-building provisions**, reflecting the new era of college sports economics driven by **Name, Image, and Likeness (NIL)** opportunities. Sources indicate that Rylesβ representatives are pushing for increased facility investments and expanded staff budgets, signaling his desire to build an enduring legacy rather than chase a short-term payday.
Fans and analysts have reacted with a mix of excitement and disbelief. Social media erupted overnight with hashtags like **#RylesEra** and **#PIC35MillionDeal** trending across platforms. Many supporters argue that Ryles deserves every dollar for putting PIC on the national map, while critics question whether such a massive investment is sustainable for a smaller college athletic department.
Still, the numbers speak for themselves. Since Rylesβ arrival, game attendance has tripled, merchandise sales have skyrocketed by 220%, and national TV coverage of PIC basketball has become a regular feature. The economic ripple effect, according to one sports economist, could justify the financial commitment entirely.
As negotiations continue, Ryles has remained focused on his players, recently stating, βContracts and figures come and go. What matters most is the work we do on the court and the community we build together.β
If the deal closes in the coming weeks, **Coach Jason Ryles** will not only secure his place among the elite figures in basketball coaching but also redefine whatβs possible for smaller programs striving to compete at the national level.
*Story developingβ¦*
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